I would love to see a national award for the 'Best' truckstop.....and money made available to truck stops to 'upgrade.
In Canada, we have a website called Charity Village, with thousands of organization/charities who have a mandate/set of rules about who can apply for grant money. http://www.charityvillage.com/
Does the United States have anything similiar? The reason I am asking is b/c if WIT were to promote 'user friendly' truckstops and offer a first,second,third financial prize (MONEY)....possibly, the owners of the truckstops may be willing to 'upgrade' and become more user friendly.
This post is only a 'BIG GENERAL PICTURE' and the 'idea' would have to be narrowed down and refined....
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.