Advance Driver Assistance Systems (ADAS) appear to provide dramatic improvements in truck safety, but there is still considerable confusion over what ADAS really means. FMCSA-sponsored research has developed critical insight into what ADAS can do for fleets and truck drivers, and the benefits may extend beyond safety. this session will highlight the key components of ADAS, and what the safety technology future might look like from a truck driver's perspective. Attend this session to:

  • Understanding ADAS technologies
  • Become educated on truck driver perspectives on ADAS - good and bad
  • Learn how ADAS might address truck driver issues and truck driver shortages.


  • Dan-Murray-300x300

    Dan Murray

    Senior Vice President

    Daniel Murray has more than 28 years of experience in a broad range of transportation fields including trucking research and economics, transportation safety technologies and autonomous vehicles.

    As Senior Vice President for the American Transportation Research Institute (ATRI), Mr. Murray is responsible for managing ATRI’s transportation research, testing and evaluation activities, and leads multiple national activities including the U.S. DOT-sponsored Freight Mobility Initiative. He is a well-known freight subject-matter expert and is a keynote speaker at more than a dozen annual events.

    He is actively involved in the National Academies’ Transportation Research Board as Vice Chair of the Trucking Research Committee, and presently sits on the Boards of the Freight Mobility Research Institute, Mid-America Transportation Center, Northwestern U Telemobility Institute and the Minnesota Freight Advisory Committee. Mr. Murray formerly sat on the Twin Cities MPO board representing freight interests.

    Prior to his employment with ATRI, Dan spent several years working in economic development for a Chicago business consortium, as well as developing transit programs, policy and funding with the Regional Transit Board in Minneapolis/St. Paul, Minnesota.

    Dan received his BA from Gustavus Adolphus College in St. Peter, Minnesota, and his MS from Northwestern University in Evanston, Illinois.