Brand Matters: Understand and Leverage Personal Brand for Personal and Business Success
Tracks: Sales & Marketing, HR/Talent Management, Leadership
As an experienced Creative Leader and Brand Strategist, Cindy Carleton consults with organizations and small business owners to create key messages and strategic stories that build brand and grow business. Leading the strategy at Carriergistics, Cindy is creating a best-in-industry marketing team and positioning Carriergistics as the small fleet brand champion. Her attention to customer understanding is invaluable in creating relevant solutions that build businesses, create wealth and changes lives.
This brand expertise continues through her extensive work in personal equity consulting. As the owner of LampStand LLC, she has worked with business resource groups, community organizations, veterans, and individuals to provide knowledge and tools to better understand their personal brand and the power of strategic equities in purpose-led career and business performance.