Driver Retention in the Fast Lane: New Realities to a Long-Term Challenge (Panel Discussion)

Priscilla has more than 24 years in the transportation industry, specializing in driver recruiting, retention, marketing, advertising, communications, and training.

She is currently the Vice President of Marketing & Training for Conversion Interactive Agency, the leading driver recruiting and retention agency in the trucking industry.

Priscilla speaks nationally for organizations on topics relating to driver recruiting and retention, and she brings insight and first-hand experience on how motor carriers should think differently when it comes to recruiting and retention.

She has experience working for both a large motor carrier handling their internal driver advertising and marketing, and also experience with the leading advertising agency in the market.

Dr. Bradley Fulton is the Director of Research and Analytics at Tenstreet, where he oversees a team responsible for developing and maintaining methodological and analytic processes and standards and conducting research in the transportation industry. He holds a doctoral degree in Applied Social Psychology from Loyola University in Chicago.

Prior to his current role, he was a Senior Analytics and Research Scientist at Press Ganey Associates for about twelve years, conducting employee and patient satisfaction research. He also completed a two-year post-doctoral fellowship at the University of Wisconsin-Milwaukee in environmental gerontology, worked in the areas of aging and long-term care for more than 10 years at Northwestern University and Mather Life Ways Institute on Aging.