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By the end of next year, the driver shortage in the trucking industry is estimated to reach 175,000 due to the retirement tsunami of Boomers or Gen Xers, along with such industry developments as Yellow shutting down its operations. Companies with for-hire or private fleets will be in serious peril unless they refine their driver recruiting strategies that work in a highly competitive environment. That’s why it’s important to put a personal touch on recruiting into what has become a more impersonal process.

In addition, amid the driver shortage the industry has turned to recruiting women, young candidates, and alternative pools of talent – and they’re making significant progress in these areas. Attend this panel discussion featuring subject matter experts on how to effectively attract and recruit professional drivers:

  • What’s your value proposition – and how effectively does it resonate with new driver applicants who may (or may not) be interested in driving for your company?
  • Practical ideas on how to leverage your diversity and inclusion initiatives and reputation to attract more driver candidates from alternative pools of talent – including younger women who have just finished their driver training and have earned their CDL.
  • Learn more about strategies and best practices on where to find professional drivers – and how to convince them that your company is their “employer of choice.”
  • How to gain the attention of quality driver prospects through diverse employee networks, employee and associate referrals, ambassador programs, social engagement, and other modern engagement strategies.