Each year ATRI publishes their Top 10 Industry Issues and the list between fleet executives and professional drivers is different. During this session, the speaker will look at why this is the case and provide practical ideas on how to bridge that gap. Attend this session to:

  • Better understand the disparity between C Suite and professional driver
  • Gain simple tips to bridge that gap
  • Learn engaging ways to retain your employees (which ties to bridging that gap)


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    Amanda Schuier

    Director of Employee Engagement
    Jetco Delivery

    In trucking for more than 16 years, Amanda Schuier has an impressive history of “firsts” as a female transportation professional. In addition to being named a 2021 Supply and Demand Chain Executive “Woman to Watch,” she’s the fourth female in the history of the American Trucking Association’s Technology & Maintenance Council (TMC) to hold the position of Study Group Chairperson, and the third female ever elected to its Board of Directors. She’s a graduate of the inaugural class of the TMC Leaders of Tomorrow Program, and was recognized in the 2020 Women In Trucking’s “Top Women to Watch.” Schuier also serves on the ATRI (American Transportation Research Institute)’s Research Advisory Committee, helping shape industry-wide research projects and advancing technology. As Director of Employee Engagement at Jetco Delivery, Schuier shares valuable insights from inside the fleet about cultivating successful fleet/driver relationships.