Each year ATRI publishes their Top 10 Industry Issues and the list between fleet executives and professional drivers is different. During this session, the speaker will look at why this is the case and provide practical ideas on how to bridge that gap. Attend this session to:

  • Better understand the disparity between C Suite and professional driver
  • Gain simple tips to bridge that gap
  • Learn engaging ways to retain your employees (which ties to bridging that gap)


  • Dan-Murray-300x300

    Dan Murray

    Senior Vice President

    Daniel Murray has more than 28 years of experience in a broad range of transportation fields including trucking research and economics, transportation safety technologies and autonomous vehicles.

    As Senior Vice President for the American Transportation Research Institute (ATRI), Mr. Murray is responsible for managing ATRI’s transportation research, testing and evaluation activities, and leads multiple national activities including the U.S. DOT-sponsored Freight Mobility Initiative. He is a well-known freight subject-matter expert and is a keynote speaker at more than a dozen annual events.

    He is actively involved in the National Academies’ Transportation Research Board as Vice Chair of the Trucking Research Committee, and presently sits on the Boards of the Freight Mobility Research Institute, Mid-America Transportation Center, Northwestern U Telemobility Institute and the Minnesota Freight Advisory Committee. Mr. Murray formerly sat on the Twin Cities MPO board representing freight interests.

    Prior to his employment with ATRI, Dan spent several years working in economic development for a Chicago business consortium, as well as developing transit programs, policy and funding with the Regional Transit Board in Minneapolis/St. Paul, Minnesota.

    Dan received his BA from Gustavus Adolphus College in St. Peter, Minnesota, and his MS from Northwestern University in Evanston, Illinois.