Market Outlook 2023: The Economy and Freight
Tracks: Leadership, HR/Talent Management, Operations, Sales & Marketing, Safety & Compliance, Technician
If you thought the last few years were tough, wait for 2023. Truckers have faced many challenges in the last few years, but next year might be the most challenging. The hangover effect in 2022 involving supply chain disruptions, inflation, equipment shortages, record-high truck prices, and decreasing freight rates is expected to reverberate through the North American trucking industry in the first quarter of next year. So much in the transportation and logistics industries has changed since early 2020 – and some of these changes are permanent, meaning companies in the trucking sector will need to be more creative than they've ever been. Join Dean Croke, Principal Analyst with DAT, as he shares his experiences and tips on how to navigate these upcoming challenges from two million miles as an over-the-road driver and years as a successful owner-operator.
Dean Croke is the Principal Analyst of DAT Freight & Analytics, the largest on-demand freight marketplace and leading provider of data and analytics to the freight industry. He is a global logistics executive with 35 years of experience specializing in data analytics, transportation, supply chain management and insurance risk management. Before joining DAT, Croke was Chief Insight Officer at FreightWaves. In addition, Croke was one of the founders of Atlanta-based FleetRisk Advisors (purchased by Qualcomm and now called Omnitracs Analytics). Originally from a family-owned and operated trucking business in Australia, Croke remains involved in trucking and has completed nearly 2 million miles in Australia as a long-distance driver. Croke owns a 379 Peterbilt show truck known as “The Grumpy Pete” and holds a U.S. CDL.