The Power of Reviews
Tracks: Sales & Marketing
Reading online reviews before a purchase is now second nature, but one of America’s largest and most trafficked industries has been left behind. In this session, we will explore how reviews can revolutionize the logistics industry and teach members best practices on how to request and leverage them. By focusing on a review strategy, members will see an increase in brand loyalty and referrals, and ultimately produce a scalable, affordable user generated content marketing strategy that works. Attend this session to:
Having spent six years of her career at the world’s leading B2B review site, G2.com, Clara Flaherty has seen first-hand how reviews can change the trajectory of a company. As Head of Growth at CarrierSource, she is passionate about bringing her extensive knowledge of reviews to the logistics industry, helping small businesses scale quickly, and large businesses increase their brand loyalty.
In her free time, Clara likes to sing, run, and explore all the wonderful restaurants Chicago has to offer.