Unlocking Driver Recruiting Success: Understanding How They Seek New Career Opportunities
Tracks: HR/Talent Management, Operations
There is a reported shortage of 80,000 professional drivers – an all-time high that could reach 160,000 by 2030. With this severe driver shortage and fierce competition for drivers in mind, what can be done to successfully recruit them? The answer lies in understanding what motivates them and how these professional drivers go about finding new driving opportunities – particularly when considering those applicants who are women.
TransForce Group recently teamed up with the Women In Trucking Association (WIT) to conduct original research to survey professional female drivers on how they go about their job search and to identify their priorities in selecting an employer. Attend this session to be one of the first to learn the findings of this relevant driver research. This session will cover: