2019 Conference Sessions

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Wednesday, October 2 | 9:15-10:00am

Creating the Inclusive Company Brand

Successful companies must adapt based on changing demographics, evolving industry standards, and an ever-changing supply and demand market cycle. One way companies set themselves apart is by ensuring their brand is inclusive and representative of their organization. Customers, buyers, investors, and prospective employees want to see others who are like themselves in advertising, on websites, marketing images, and training materials. Eileen Dabrowski, Learning & Development Manager at ReedTMS Logistics, will explain how learning and development and marketing work together to create and maintain an inclusive brand to help your company stand out and highlight the voices of the amazing women in your organization. You’ll learn the importance of collaboration between key departments in brand development and leadership initiatives; how to create opportunities for diverse involvement in company initiatives including employee on-boarding, training and marketing; and tips to easily promote inclusivity and enhance employee satisfaction and retention.

About the Presenters

Eileen Dabrowski is a PhD Candidate from the University of South Florida with a concentration in Curriculum & Instruction. Her Master’s is in Women & Gender Studies and she currently serves as the Learning & Development Manager for ReedTMS Logistics, an asset-based 3rd party logistics solutions provider headquartered in Tampa, Florida.  Eileen joined the transportation and logistics industry in 2016 and since believes she has found her life-long career.  She oversees the development of company-wide training initiatives, curriculum development, and facilitation of all training content and the L&D Team.  All positions within ReedTMS come through Eileen and her team for initial onboarding and ongoing professional development. She lives in Tampa, Florida with her spouse and 4 dogs. Eileen has a passion for people and process and works to maintain a supportive culture that promotes learning and growth. 

Lauren Mixon is the Marketing Manager of ReedTMS Logistics, headquartered in Tampa, Florida. She is a graduate of the University of Florida with a Degree in Marketing.  Lauren has 5 years’ experience working in print and promotional distribution and is excited by her transition into transportation and trucking.  With responsibility for Reed’s marketing program, brand management, expansion, and philanthropic initiatives, Lauren’s greatest strengths are her creativity, drive and leadership. She thrives on challenges, particularly those that help the company extend their reach and growth.  She lives in Brandon, FL with her husband, daughter and beagle. 

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