2019 Conference Sessions

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Wednesday, October 2 | 11:00-11:45am

Driver Perks to Driver First: The Evolution of Shipper Choice

The concept of becoming a “Shipper of Choice” has become the gold standard for freight operations. Technology, alongside growing driver demand, has amplified driver voices and solidified the idea that carriers have the power and agency to decide who they want to work with. Xinfeng Le, Product Manager for Uber Freight, shares how shippers need insight into every piece of their fragmented supply chains so they can ensure positive driver experiences and ultimately, improve their bottom lines. Learn about technology’s impact on the evolution of Shipper of Choice – covering the origins of the phrase and the current relationship between Shipper of Choice, profitability, and the growing autonomy of carriers and their drivers. Xinfeng then will look forward, positing where the industry can – and should – grow from here.

About the Presenter

Xinfeng Le is the product lead for carrier experience at Uber Freight, a platform that seamlessly connects trucking companies with loads to haul. In this role, she focuses on helping carriers of all sizes drive their business forward using Uber Freight. Xinfeng first joined Uber in 2016 to help unlock growth in key strategic international regions like China and APAC as part of the Global Growth team. Prior to Uber, she led product strategy and execution around notification experience at eBay. Xinfeng is a graduate of Carnegie Mellon University with a Master’s degree in Information Technology, and holds a Bachelor's degree in Computer Science from Southeast University in China.

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