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5 Tips for Marketing to Women

Planning a marketing campaign of your own? Connect more effectively with a female audience by utilizing these strategies:

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Secrets for a Successful Driving Career

Successful women who have found career satisfaction in trucking say it’s important to own your career, be passionate about it, and always be true to yourself. They share practical advice on what keeps them excited about getting behind the wheel.

Take control of your career.

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Staying Safe on the Road

Safety is a top concern for women drivers, according to the Women In Trucking Association’s Best Practices Guide to Increasing Women Drivers in the Industry. When asked to rate how safe they feel on a scale of 1–10, the average response for female drivers was just 4.4.

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Five Tips for a Healthy Lifestyle on the Road

Working out of a truck can create roadblocks to healthy living. Typically, drivers don’t have set schedules, rely on truck stops for nourishment and sit for long stretches of time. Over time, this can lead to various health problems, including weight gain, back pain and lethargy.

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Why Women-Owned Transportation Businesses Thrive

The number of women-owned businesses is growing 2.5 times faster than the national average and has more than doubled in 20 years, according to American Express’ annual State of Women-Owned Businesses Report.  

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J.B. Hunt Hosts Trucks are for Girls Event

Recently, J.B. Hunt’s GROW hosted the inaugural Trucks are for Girls event in Fayetteville, Ark. The event was powered by the Women In Trucking Association through their Girl Scout Transportation Patch program. Thirty Girl Scouts from the Northwest Arkansas area participated in the event which helped educate them on supply chain logistics.

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Looking for a Good Truck Driving School?

Looking for a Good Truck Driving School?

Check out the rest, and go with the Best!
Things to look for when choosing a Truck Driving School:

By Fran Bernard, International Trucking School of Michigan


Different Types of Truck Driving Schools


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Health and Benefits Options For Members: What This Means for Member Companies

Recently the Women In Trucking (WIT) Association President & CEO, Ellen Voie, was asked about WIT providing health insurance and employee benefits options for members. With insurance and benefits being such a big part of employee retention and attraction today, does it work for WIT Member Companies? To help explain this landscape, Ellen sat down with industry experts, Joe Simon of AON, and Cheryl Blake of OneDigital Health and Benefits to provide some thoughtful context. 

Joe Simon: “Employee benefits and the betterment of employees was not taken lightly by WIT, so we researched ways to assist member companies with affordable options provided by quality carriers. After about three years of studying the options presented here made sense.”

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WIT Honors Driver at the Richard Crane Memorial Truck Show

For 24 years, the Richard Crane Memorial Truck Show has been a highlight for the residents of St. Ignace, Michigan. This year’s event took place September 15. Hundreds of trucks crossed the Mackinac Bridge with their horns blaring and lights blazing as they made their way over the five-mile bridge. Fran (Crane) Bernard and her brother, Rick Crane, have been the driving force behind this annual event which honors their father, Richard Crane, a former driver, truck owner and founder of the American Truck Driving Schools. 

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VOTE NOW: "Top Companies for Women to Work For in Transportation"

What makes a company desirable for women to work? Many say it comes from such reasons as a corporate culture that’s supportive of gender diversity, flexibility in hours and work requirements to accommodate family and life balance, competitive compensation and benefits, training and continued professional development, and career advancement opportunities.

If your organization is one that features these benefits (or more!), then it could be an ideal nominee for “Top Companies for Women to Work for in Transportation.” This is the second year this program will be featured in Redefining the Road, the official magazine of the Women In Trucking Association, with the goal to highlight companies in the industry that are friendly for women in BOTH driver and professional capacities.

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Call for Nominations: 2019 Top Companies for Women to Work For

What makes a company desirable for women to work? 
Many say it comes from such primary reasons as a corporate culture that’s supportive of gender diversity, flexibility in hours and work requirements to accommodate family and life balance, competitive compensation and benefits, training and continued professional development, and career advancement opportunities. 

If your organization is one that features these benefits (or more), then it could be an ideal nominee for “Top Companies for Women to Work for in Transportation.” This is the second year this program will be featured in Redefining the Road, the official magazine of the Women In Trucking Association, with the goal to highlight companies in the industry that are friendly for women in BOTH driver and professional capacities. 

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Penske Trucks Are for Girls Event

Penske and Girl Scouts of Northern IN got together to learn about the transportation and logistics industry. The day’s activities included: rental/service shop tour, parts bingo, relay races, logistics farm to cookie selling group races, Touch-A-Truck (with LOTS of air horn honking), air filter monsters, pizza, and a patch presentation. The girls asked insightful questions about the transportation field and the role women play in it and had a great time learning from the Penske team!

This day would not have been possible without the support of the Elkhart Team, Midwest Area, Green Hills, and our Penske Logistics friends who came in from Michigan.

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How can you be more involved in Women In Trucking?

Engaged members are more likely to remain members, and we work hard to make sure our 4,000 plus members are happy and involved. However, we are often asked by members how they can become MORE proactive in supporting Women In Trucking (WIT) and our mission.

We love to hear this question, as every nonprofit depends on its volunteers to assist in promoting the organization.  From the board members to our Image Team, these are all people who give freely of their time and energy because they want to see us succeed. 

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