Member of the Month

January 2016 • Gerri Davis

Gerri Davis

Third generation owner of Truck City, this was not in the cards when Gerri set off to college in 1983. Law Enforcement was the career of choice and that career would come to fruition by studying at Vincennes and Indiana Universities. With four years of college under her belt and eight more years as a dedicated patrol officer, Gerri would obtain eleven various instructor certifications in Law Enforcement and still find time to scuba dive in her limited spare time.

Fast forward to 1996. With two young sons at home, Gerri makes a life changing decision to leave Law Enforcement and go to work at the family business – Truck City. Founded by her grandfather, Paul G. Davis, in 1946 and currently being run by her father, Arthur O. Davis, this was an opportunity to nurture a tradition at the family owned Freightliner and Western Star dealership in the heart of northwest Indiana.

Once on board at the dealership, Gerri would eventually manage each department within Truck City. She would spearhead many projects that would reduce costs, improve inventory control, and increase sales. In the year 2000, Gerri would become the General Manager of Truck City focusing on researching, designing, and implementing a succession plan for Truck City and coordinating the first diversity and sensitivity training for all Truck City employees. In 2006, Gerri would design a new ad campaign highlighting 60 years in business and would accept the Half Century Award from the State of Indiana on behalf of Truck City.

Enter the year 2007, the most challenging year for Truck City. A planned runway expansion at the Chicago/Gary Airport would mean that Truck City needed to find a new home. Gerri would manage all negotiations with the city, state, and federal agencies involved with the airport expansion and relocation of Truck City. Gerri managed the design and construction of the new 5.5 million dollar facility located on 25th Avenue in Gary, Indiana. This location would enable Truck City to be a stone’s throw away from Interstate 80/94, the heaviest traveled corridor in the Midwest. In addition, Gerri planned and managed the move of the business with the loss of only three days of productivity.

In 2008, Gerri’s father stepped down from the Dealer Principal role. Gerri would be elected by the Board of Directors to become President/CEO of Truck City. Daimler Trucks North America would approve the Dealer Principal Role; this would make Gerri one of only three female Dealer Principals in North America (in the Daimler Trucks North America organization). In the years to follow, Truck City would achieve certification as a Women’s Business Enterprise and become certified nationally, with the State of Indiana and the City of Indianapolis.

Gerri equally puts her employees and customers first. “Without dedicated and talented employees, we don’t have customers to put first,” said Gerri. “Whether that be a longtime customer or a patron from across the country that needs help while passing through the Midwest. Becoming an Elite Support Certified Dealer in May of 2015 has kept the employees highly trained and kept the customer first by meeting a higher standard of criteria set forth by Daimler Trucks North America.”

Truck City President & CEO Gerri Davis was named the Influential Woman of the Year at the 2015 Influential Women of Northwest Indiana event.

After almost 20 years in the dealership, Gerri will tell you she still learns things daily. The business keeps Gerri on her toes and puts her in the position to make decisions that impact the lives of many others. She looks toward the future and the future of the business her grandfather began.

> Back to Member of the Month main page