2019 Conference Sessions

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Tuesday, October 1 | 11:00-11:45am

Reframing Your Value Proposition and Operations: Attracting and Retaining Female Drivers

Is your company’s goal to attract and retain more women truck drivers and you’re not sure where to start? Learn from Nicole Chuckreeff of ClassADrivers.com how recruiters can get more applications, hire more drivers, and minimize driver turnover. Then see a successful case study of how NFI developed an effective ad campaign for female drivers based off their analysis proving women are safer, more efficient drivers. You’ll learn from the team at NFI who made it all happen: Alexa Branco, Senior Operations Manager; Marie Jucknik, Transportation Manager; Allison Geist, Operations Support Manager; and Katherine Powell, Professional Driver.

About the Presenters

Nicole Chuckreeff is the Sales Manager for ClassADrivers.com, a leading job site for drivers and owner operators. With over seven years’ experience in Sales and Marketing, Nicole has extensive knowledge in driver recruitment advertising and retention. She loves to help truck drivers find rewarding work by connecting them with the right companies. Using the online platform provided by Class A Drivers, Nicole has developed new, innovative methods to recruit and retain truck drivers. She has led the way in creating products and services that optimize the hiring process and reduce driver turnover. Nicole also has passion for travel, cooking, and being a mom to her adorable 6-year-old daughter.  

Alexa Branco is a Senior Project Manager at NFI where her team focuses on new and continuous improvement projects within their dedicated transportation operations. She established, alongside recruitment and operational staff, the female recruiting/ retention program labeled “She Drives”. This past year Alexa headed the project to transition the 2000+ truck fleet to a different telematics partner.

Allison Geist joined NFI in early 2018, in this short time she has been heavily involved in our implementation and training of new technology. This included traveling the country working with project managers and drivers to integrate the system into our every day operations. Other projects Allison has been involved with revolve around driver recognition, payroll, expenses, and new business development. 

Marie Jucknik has been in the transportation industry for over 20 years and has worked for NFI for 10 of those. Currently she is a Transportation Manager for 2 fleets, one in Pennsylvania and the other New Jersey. In 2018 she was awarded Transportation Project of the Year for her PA operation.  15% of her driver fleet and 80% of her staff is made up of women and she  is working to increase this number as NFI continues to break down barriers and encourage more women to take on roles in the transportation industry.

Katherine Powell was born in Jamaica and her passion in driving comes from watching her father drive.  Her memories being his co pilot, sitting alongside her dad as he operated a large city bus and feeling “proud” watching her father manage such a large vehicle. Growing up, she was taught by her father that gender is no barrier to any job! Kat loves to be challenged so in 2003, she  decided to pursue her passion and became a professional driver. Kat has a proven track record with over 1 million miles and believes doing what you love will never feel like work, especially at NFI.

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