Advertiser Spotlight Requirements

If you are eligible for an Advertiser Spotlight in the Redefining the Road magazine, you have ideal opportunity to position your company as a “thought leader” in the industry. Not only will you be able to tie your brand in support of the WIT mission, but you’ll reach the broad audience of our magazine readership – which includes an estimated circulation of more than 13,000 qualified readers per edition.

You can choose to have the editorial team at Redefining the Road magazine write your article OR you can develop the content yourself.

If you want to provide your own Spotlight content, it must follow these requirements:

  • The editors at Redefining the Road magazine reserve the right to revise or reject content that is overtly commercial. In these cases, we will work with you to ensure that your content is editorially acceptable.
  • No more than 300 words in length. If an article submitted is in excess of 300 words, the editor reserves the right to edit accordingly.
  • If desired, you may provide a print-quality image, chart or graph that supports your content (.eps or high-resolution .jpeg file format is requested). Redefining the Road reserves the right to use the image, based upon content and space availability.
  • Adhere to the content deadline provided by the staff at Redefining the Road magazine to ensure inclusion in the intended edition.

*One spotlight per calendar year, per advertiser.

View Library of Past Editions to See Samples of Spotlights

The Editorial Mission of Redefining The Road


Printed three times a year, this 4-color magazine includes a focus on:

  • Emerging trends and business issues impacting transportation, logistics, and supply chain operations
  • The importance of gender diversity in the workplace and the need for more women drivers
  • Best practices in encouraging the employment of women in the trucking industry
  • Promoting the accomplishments of female business leaders and drivers
  • Minimizing obstacles faced by women working in the industry

Download a 2020 Media Kit (.pdf)
Download 2020 Insertion Order (.pdf)

Questions? Contact Carleen Herndon at 615-696-1870 or by Email.