Driving Engagement through Social Media Strategies

Casi McDaniel is a dynamic leader in digital marketing, currently spearheading social media initiatives for Mack Trucks, one of the industry’s most iconic brands. With a laser focus on driving measurable growth, McDaniel has transformed Mack’s digital presence through innovative content, strategic influencer partnerships, and data-driven insights. Under her leadership, Mack Trucks has experienced significant boosts in both brand engagement and follower growth, solidifying its position as a top contender in the competitive social media landscape.

Passionate about fostering meaningful connections between brands and their audiences, McDaniel’s approach goes beyond just content creation—she crafts experiences. She excels at delivering an experience that resonates with audiences and generates real results. Beyond social media, she oversees lead generation and marketing automation initiatives, ensuring that Mack’s digital efforts translate into tangible business outcomes.

In her free time, McDaniel channels her creativity into DIY projects and home renovations with her fiancé. Together, they reside in Greensboro, North Carolina with their two dogs and three cats.

Grayce Emmick is an eighth-generation grain farmer from Kentucky and a leading social media influencer in both agricultural and trucking. With over 2.4 million followers across platforms like Instagram, TikTok, and YouTube, Emmick shares a behind-the-scenes look at life on the farm. Mack trucks have been a cornerstone of her family’s farm operations for decades, with Emmick learning to drive on an R Model Mack. This lifelong connection paved the way for her to become a key influencer for Mack, expanding her platform to include a broader audience in the trucking industry.

Emmick’s unique perspective on the intersection of farming and trucking has resonated with thousands, positioning her as a powerful voice for women in both fields. She uses her influence to break down barriers, challenge industry norms, and inspire others to pursue their passions, regardless of societal expectations.

Emmick also stars in Dirt Poor, a series on AcresTV, where she documents her journey alongside her boyfriend, Gavin Spoor, as they continue to build their farming operations. Through her work, Emmick continues to drive conversations around agriculture, trucking, and the importance of women in traditionally male-dominated industries.

Jen Miller has been with TEC Equipment as Director of Marketing since fall of 2020 and brings over 17 years of marketing experience on both the agency and brand sides. Her background includes work at a sports and experiential marketing agency leading brand and sponsorship strategy, a financial technology company running experiential marketing, and a creative design agency leading multiple national customer accounts.

At TEC, Miller captains a small but mighty team of digital marketing and design staff, and is directly responsible for all of TEC's marketing activities and platforms, from digital marketing to retail to brand strategy.

Miller is a former collegiate volleyball player and proud graduate of the University of Alabama, also receiving her MBA from the University of Oregon. She enjoys being a new mom of a beautiful and curious 1-year old little girl, and remodeling a home she shares with her husband of 3 years in Portland, Oregon. She used to enjoy running and fishing, and is told will again someday soon - but she'll take the bubbles, blocks, and drywall in the meantime.

TBD