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In today's marketplace, customers and employees alike are increasingly valuing companies that demonstrate a commitment to sustainability and diversity, equity, and inclusion (DEI). This session will explore how integrating these critical initiatives into your marketing and sales strategies can drive business growth, enhance brand loyalty, open new market opportunities, and encourage employee retention.
Attend this session to cover:
 
  • The Business Case for Sustainability and DEI: Understanding the tangible benefits these initiatives bring to the bottom line
  • Building Authentic Campaigns: Strategies for creating genuine and impactful marketing messages that highlight your company's commitment to sustainability and DEI
  • Sales Strategies that Reflect Your Values: Adapting your sales approach to incorporate sustainability and DEI principles, fostering stronger customer relationships and trust
  • Real-World Examples: Hear how companies in transportation and logistics are leveraging these initiatives for real results

MEET THE SPEAKER

  • 2023 Speaker-Jennifer Karpus-Romain-300x300

    Jennifer Karpus-Romain

    Executive Director
    Transportation Marketing & Sales Association (TMSA)

    Jennifer Karpus-Romain is the Executive Director at the Transportation Marketing & Sales Association (TMSA), the only non-profit industry association of its kind serving sales and marketing professionals in logistics and transportation. Karpus-Romain is responsible for the leadership, management, growth and overall performance of the association, as overseen by a dynamic, diverse Board of Directors made up of who’s who in executive positions across the industry.

    Outside of TMSA, Karpus-Romain serves as the Vice President of the Board of Directors at the Ohio Alliance to End Sexual Violence, and as an adjunct professor at Cuyahoga Community College, where she coaches students on digital marketing as well as social media programming and tactics. Her previous roles include Director of Marketing for Faye, owner of her own content development firm, and as well as numerous positions in publishing and marketing.