No More Idling: From Lip Service to Real Progress for Women in Trucking
Tracks: Leadership, Professional Development, HR/Talent Management
Join this special eye-opening Lab Workshop designed for both leaders and employees in the trucking industry. Whether you're a frustrated employee seeing lip service without action, or a leader genuinely seeking to support women but unsure where to start, this session will challenge your assumptions and bridge the gap between intention and impact.
The Challenge? You've joined the Women in Trucking Association (WIT). You've implemented policies. You believe your company is inclusive. But is it really?
Every day, WIT receives calls from employees struggling in companies that claim to be inclusive. The disconnect between intention and reality is stark, and it's time to face it head-on. As a trucking company leader committed to inclusivity, you should be asking yourself the following questions: Do we truly understand our employees' experiences? Are our efforts making a real difference? How can we bridge the gap between our intentions and the day-to-day reality for women in our company?
This Lab Workshop will challenge your assumptions and discuss ways to:
Accurately assess your company's current corporate culture
Uncover hidden barriers to inclusivity
Implement meaningful changes that truly impact women's experiences
Ensure your actions align with your intentions
This Lab Workshop will provide actionable solutions for company leaders who are committed to moving beyond mere membership in supportive organizations and toward genuine, impactful change. Our experts will help you transform your company culture and truly "walk the walk" of inclusivity for women in trucking.
MEET THE SPEAKERS
Beth Potratz
President & CEO Drive My Way
Beth Potratz
President & CEO Drive My Way
Beth Potratz, Co-Founder and CEO for Drive My Way, has over 20 years of experience. Potratz is an innovative, forward-thinking HR professional who is disrupting truck driver recruiting by treating the driver as a consumer in the employment relationship and making recruiting personal again. Potratz is passionate about helping people find a meaningful career that fits their lifestyle.
Prior to Drive My Way, Potratz built a successful HR consulting practice serving organizations in a variety of industries and held senior positions at Unilever, Rockwell Automation and Helene Curtis.
Potratz earned a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts in Organizational Communication from Loyola University of Chicago. Potratz resides in Cleveland, Ohio and enjoys spending time with family.
Leigh Sauter
President Glass Ball Consulting
Leigh Sauter
President Glass Ball Consulting
Leigh Sauter is a co-founder of Spark Change Lab, founder of Glass Ball Consulting, and serves as Director of Customer Success and Strategy at Virago Marketing. Sauter brings more than 15 years of expertise in a variety of areas, including strategic communications, branding, employee experience, change management, and marketing.
Previously, Sauter held roles at Comcast, NFI, and Tucker Company Worldwide. With a collaborative approach and diverse skillset, Sauter thrives on rallying cross-functional teams to bring purpose-driven plans to life.
Through her consulting practice at Glass Ball, Sauter helps companies transform their cultures and employer brands. She excels at crafting clear roadmaps, building team engagement, and developing strategies that shape supportive environments where employees can grow and thrive.
