OCT. 27 BLOCK 3 1:30PM - 2:30PM DELASALLE
From Reactive to Relational: How Proactive Customer Success Accelerates Growth
LEADERSHIP OPERATIONS
About This Session
In an industry often defined by transactions and troubleshooting, customer success is frequently viewed simply as reactive support. This session explores how shifting to a proactive, relationship-driven model can accelerate both customer and business growth.
Drawing from real-world transformation within RapidLink Repairs, attendees will learn how a people-first approach—supported by technology, automation, and cross-functional alignment—can elevate customer success from an operational function to a strategic driver. This includes building structured onboarding, leveraging CRM systems for proactive engagement, and aligning customer success with sales and marketing to create shared accountability.
Led by Lindsay Butler, a woman in leadership who redefined her organization’s approach and is focused on building the next generation of women leaders, this session highlights how intentional leadership and collaboration can reshape outcomes, not just for customers, but across the business.
Attendees will walk away with actionable strategies to modernize their customer engagement approach and drive long-term value.
Attend this session to learn:
- Identify how to transition from reactive customer service to a proactive customer success model that drives retention, trust, and long-term growth.
- Understand how to leverage CRM systems, automation, and structured onboarding to scale customer success efforts while maintaining a people-first approach.
- Learn how cross-functional collaboration can align teams around shared customer outcomes and accelerate business performance.
MEET THE SPEAKER
Other Amazing Sessions
Opening Keynote
Closing Keynote
General Session
Breakout Session
Lindsay Butler
Sr. Director of Customer Success and Ocean Carrier Sales
RapidLink Repairs / DCLI
Lindsay Butler is the Senior Director of Customer Success and Ocean Carrier Sales at DCLI, where she leads customer success strategy for DCLI and RapidLink Repairs, along with the DCLI Ocean Carrier Sales team and CRM management. With a strong focus on operational transformation and customer-centric innovation, Butler has redefined how customer success functions within a traditionally reactive industry.
Since stepping into this leadership role five years ago, Butler has shifted her team from a service-based model to a proactive, data-driven customer success organization. By taking ownership of CRM strategy and implementing a structured onboarding program supported by automation, her team has enabled scalable, high-impact engagement across customers.
Butler partners closely with sales, marketing, and operations teams to align customer outcomes with business growth. One example of this cross-functional partnership is the key role she played in launching myRLR, RapidLink Repairs’ digital platform that enhances the customer experience through real-time service visibility and self-service capabilities.
Passionate about people-first leadership, Butler is committed to empowering teams, especially the next generation of women, while fostering trust-based relationships with customers and partners. She is an active leader within the organization's NextGen employee resource group, where she serves as a mentor and panel speaker, supporting the development of emerging talent across the organization. Through her work, Butler demonstrates how intentional leadership, collaboration, and a customer-first mindset can drive meaningful, measurable impact across the supply chain.
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