As the transportation industry faces ongoing workforce shortages, attracting the next generation of talent has never been more important. This session explores who Generation Z is, the experiences and values that have shaped them, and the unique strengths they bring to the workforce. Attendees will gain practical strategies for recruiting, engaging, and supporting Gen Z employees while addressing common challenges through effective leadership and management.
The session also examines the industry's growing workforce gap and why recruitment efforts must begin long before young people are eligible to enter the profession. By reaching students while they are still exploring future career possibilities, the transportation industry can build stronger talent pipelines and increase awareness of the diverse career opportunities available. Participants will also be introduced to free educational resources, including the Wonder Workshop Series, which highlights careers such as truck driver, safety and compliance professional, truck dispatcher, truck technician, and forklift operator.
Attend this session to:
- Understand who Generation Z is, the factors that have shaped them, and what motivates them in the workplace.
- Learn effective strategies for recruiting, engaging, and retaining Gen Z employees while aligning organizational and workforce needs.
- Recognize the importance of early career awareness and explore resources that introduce young people to transportation careers before they enter the workforce.
