OCT. 27 BLOCK 4 2:45PM - 3:45PM DESOTO
Leading from the Front Seat: How Women Are Redefining the Future of Transportation Leadership
LEADERSHIP PROFESSIONAL DEVELOPMENT HR/TALENT MANAGEMENT
About This Session
The transportation industry is experiencing rapid change—from evolving customer expectations to technology shifts and supply chain disruption. In this new landscape, the leadership strengths most needed for the future are the very qualities women often excel in: adaptability, collaboration, empathy, strategic insight, and customer centric thinking. This session explores what it truly means to “lead from the front seat” and how women are uniquely positioned to drive the industry forward.
Through real examples, strategic insights, and practical tools, this session will empower women to step confidently into leadership roles, influence transformation within their organizations, and embrace their role as future shapers. Whether attendees are leading teams, managing customers, or driving operational performance, they’ll leave with a renewed sense of possibility — and a roadmap for amplifying their impact.
Attend this session to:
- Identify the leadership behaviors and capabilities that will define the next decade of success in transportation
- Understand how women’s natural strengths align with emerging leadership demands
- Learn strategies for leading through change and uncertainty with confidence
- Discover how customer insights and diverse perspectives drive innovation and growth
- Walk away with actionable leadership tools that can be applied immediately.
MEET THE SPEAKER
Other Amazing Sessions
Opening Keynote
Closing Keynote
General Session
Breakout Session
Cherie Brinkerhoff
Senior Vice President, Technology, Health and Retail
Ryder System, Inc.
Cherie (pronounced Scher-ree) Brinkerhoff is senior vice president of operations for Ryder’s Supply Chain Solutions business unit. She is responsible for operational execution, strategic leadership, sales, and financial performance of the company’s Retail, Technology, and Health business segments throughout North America. Brinkerhoff’s organization provides fully integrated supply chain services, including warehousing, forward and reverse logistics, refurbishment, and various other value-added services. Her team handles more than $900 million in managed and dedicated transportation services for customers in these industry segments across 40 locations.
Brinkerhoff also spearheaded various workforce and development initiatives at Ryder, including launching the Retail, Tech & Health Women’s Leadership Group and championing an engineering intern pilot program to develop new skills and showcase interns in a way that provided added opportunities for growth.
Prior to joining Ryder in 2018, Brinkerhoff was vice president of operations and supply chain at FedEx, where she led operations for the Technology business unit, including warehouse logistics, engineering, business development, and procurement. Previously, she was with Teleplan International, where she was responsible for warehouse logistics in North America, Europe, and Asia.
Brinkerhoff holds a Bachelor of Science in Business from the University of Phoenix. She also graduated from the Program on Negotiation at Harvard University. In her spare time, Brinkerhoff enjoys welding, woodworking, painting, and sewing.
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