It's vital for continued success in an organization to eliminate the unspoken mantra of us vs. them. Whether you are saying male versus female, operator versus sales, or back office versus finance, we all face this challenge today. We know that oftentimes, today, sales can view the back office as inhibitors versus partners. Sales, operations, finance, and HR are all important ingredients to your organization's success. But each of those departments and their various positions within them have different daily hurdles and organizational goals. We will focus on identifying these relationships and working to have a mutual understanding and respect for what each areas brings to the business. Attend this session to:

  • Learn how to get the conversation started
  • Gain a mutual understanding of the roles and departments within your organization
  • Hear tips for how to improve the relationship(s) moving forward


  • Speaker-Katie-Keich 300x300

    Katie Keich

    Chief Executive Officer
    Full Advantage, LLC

    Katie is a Senior Credit and Collections Executive with more than 15+ years of experience and a proven track record working in the logistics and supply chain industry. Currently, she holds the role of Chief Executive Officer at Full Advantage, LLC. Full Advantage, LLC is an outsourced solution for billing, payment processing, first-party credit, and collections. Full Advantage can look, sound, and feel like an extension of your company without the hassle of hiring, training, and managing. Katie is on the advisory board as well for a couple of different organizations.

    Previously, Katie held the role of Vice President of Commercial Services, building out a new division of commercial services offering customized workshops, training, and consulting for insideARM and The iA Institute. At insideARM, she was hired by a Fortune 50 company to bridge the gap between their sales and back-office operations. Previous to that, she worked her way up from being an Accounts Receivable Specialist to Director of Credit & Collections as the organization grew from a franchise with under $5M in revenue to a global logistics organization with $1.5B+ in revenue. It was Katie’s responsibility to establish a credit policy, build a collections department, and train sales and credit associates across the country. As the architect of her organization's credit and collection policy, Katie achieved credit losses at one point of .3% on revenues of $650M, a record unheard of in the business-to-business space. She was a five-time winner of her organization’s Special Recognition for Outstanding Performance.

    When she’s not out educating companies on how to reduce their credit losses without sacrificing sales and increased revenues, Katie spends her time with her husband, 10-year-old daughter and almost 2-year-old son at home in Pennsylvania.