NOV. 11 BLOCK 5 4:00PM - 5:00PM

Bridging the Gap: How to Effectively Build and Lead a Generationally Diverse Workforce

HR/TALENT MANAGEMENT LEADERSHIP

About This Session

A multigenerational workforce offers companies a strategic advantage by bringing together a wide range of perspectives, skills, and experiences. Each generation—whether Baby Boomers, Gen X, Millennials, Gen Z, or beyond—grew up during different technological, social, and economic eras, shaping how they approach work, problem-solving, communication and relationship-building. This diversity fuels innovation, fosters creative collaboration, and helps businesses remain adaptable in a rapidly evolving marketplace. When these generations work together, they challenge each other to think differently and learn new approaches, ultimately leading to more robust and well-rounded decision-making.

Moreover, a blended generational workforce supports continuity and knowledge transfer across the organization. Older employees can share deep institutional knowledge, mentorship, and leadership insights, while younger workers often bring technological fluency, fresh thinking, and new energy. This dynamic creates an environment of mutual respect and learning, boosting employee engagement and retention. Companies that embrace generational diversity are better equipped to understand and serve a broad customer base and are more resilient in facing workforce shifts and demographic changes.

Attend this session to:

Understand the defining characteristics, values and work styles of different generations
Identify the potential challenges that can arise from generational differences, such as misunderstandings, varied expectations, differing work habits, and how to navigate these effectively
Hear actionable strategies for recruiting, engaging and retaining a generationally diverse workforce
Learn how to create a culture and workplace in which all generations thrive and contribute to shared goals.

FACILITATOR

Michelle Lewis-Williams

Recruitment Supervisor
Estes Express Lines

Lady Michelle A. Williams, known as Lady M, was born and raised in Chesterfield, VA. She is a passionate presenter, teacher, counselor, and consultant with a heart for leadership and encouragement. Williams holds an Associate’s Degree in Paralegal Studies, a Bachelor’s Degree in Christian Counseling, and is pursuing a dual Master’s/Doctorate in Counseling and Psychology, along with her PCT and teaching license. A woman of faith and discernment, she currently serves in a leadership role within Human Resources. Williams is a proud member of multiple organizations, including the Order of the Eastern Star (PHA), the Potter’s House International Pastoral Alliance, Global United Fellowship, SHRM, and MGMA. She is Crucial Conversations Certified and an Executive & Professional Women Biographical Candidate. She also founded the EmpowerHER Book Club and owns her own business. Williams is devoted to empowering women to lead fulfilling lives and is deeply committed to her faith and purpose.

Hannah MacDonald-Dannecker

Sales and Marketing Manager, Partner
Better Together Group of Companies

Hannah MacDonald-Dannecker is the Sales and Marketing Manager, Partner at the Better Together Group of Companies.
As an author and public speaker she works to connect. She works to break through the barriers to connect generations with one another. She works to connect candidates and employers for better employment opportunities and she connects people to the information they need to help themselves make the choices that will benefit their own futures.

Samantha Marlette

Senior Training and Development Manager
Zmac Transportation

Samantha Marlette has more than 12 years of experience in sales, training and workforce development in the transportation industry. She is passionate about enhancing employee skills and operational efficiency. Her and her team specialize in designing and implementing comprehensive training programs that align with industry regulations, sales processes and procedures and organizational goals.

Marlette has successfully led initiatives in sales, operations, business development, leadership development, and technology integration to improve performance and organizational growth outcomes. Her expertise in instructional design, e-learning, and hands-on training methods ensures an engaging learning experience for employees at all levels.

Trisha Mossor

Business Development Manager
Aim Transportation Solutions

Trish Mossor is dedicated to empowering women in the trucking industry, providing mentorship, resources, and advocacy to help them succeed in a traditionally male-populated field. With a deep understanding of the challenges women face—from entering the industry to advancing in leadership—Mossor offers guidance on training and career development. She partners with industry organizations, carriers, and training programs to create opportunities, foster community, and promote equality. Passionate about breaking barriers, Mossor shares her expertise to help women gain confidence, skills, and networks that drive long-term success. Her mission: ensure every woman in trucking has the tools, support, and voice to thrive on and off the road.

Natalie Williams

Vice President
Ancora Training

Natalie Williams is a dynamic leader with more than 15 years of experience as a sales and operations manager in post-secondary education. She builds and develops strong teams that deliver results and think outside the box to exceed performance expectations, customer satisfaction, and outcomes for employees and employers. At Ancora, Natalie spearheads the division and drives sales, client services efforts, and the operation plan.

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Bridging the Gap: How to Effectively Build and Lead a Generationally Diverse Workforce

About This Session

MEET THE PANELISTS

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