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NOV. 11 BLOCK 4 2:45PM - 3:45PM

From Strength to Strategy: Leveraging Your Team's Skills for Maximum Impact

  • Jennifer-Karpus-Romain-2025-1200x628

    Jennifer Karpus-Romain

    Executive Director
    Transportation Marketing & Sales Association

HR/TALENT MANAGEMENT LEADERSHIP

About This Session

Success isn’t just about how hard your team works — it’s about making sure they’re doing the right work. In this dynamic session, Jennifer Karpus-Romain, Executive Director of TMSA, will share how leaders can unlock the full potential of their teams by strategically aligning talent with business goals. Using real-world examples and actionable frameworks, Karpus-Romain will demonstrate how to assess individual strengths, place people in the right roles, and foster a culture of efficiency and engagement.

Attend this session to:

  • Learn A Strengths-First Approach: Tools to identify and align individual team strengths with business objectives to drive better outcomes and higher productivity.
     
  • Hear Talent Optimization Strategies: Proven methods for putting the right people in the right roles to reduce burnout and boost engagement.
     
  • Build Efficiency Frameworks: Practical ways to streamline workflows, eliminate bottlenecks, and build a smarter, more agile team.
Jennifer Karpus-Romain is the Executive Director of the Transportation Marketing & Sales Association (TMSA), the leading community for sales and marketing professionals across all modes of freight transportation. Under her leadership, TMSA delivers resources, connections, and education that help professionals grow their careers, strengthen their companies, and move the industry forward.
 
A three-time Women in Supply Chain Award winner, Jennifer has built her career at the intersection of marketing, sales, and leadership. She is also an Executive Board Member of the Ohio Alliance to End Sexual Violence, bringing her expertise in strategy and advocacy to the nonprofit sector. Known for blending creativity with strategic insight, Jennifer is passionate about helping organizations and their people reach their full potential.

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