
NOV. 11 BLOCK 4 2:45PM - 3:45PM
From Strength to Strategy: Leveraging Your Team's Skills for Maximum Impact
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Jennifer Karpus-Romain
Executive Director
Transportation Marketing & Sales Association
HR/TALENT MANAGEMENT LEADERSHIP
About This Session
Success isn’t just about how hard your team works — it’s about making sure they’re doing the right work. In this dynamic session, Jennifer Karpus-Romain, Executive Director of TMSA, will share how leaders can unlock the full potential of their teams by strategically aligning talent with business goals. Using real-world examples and actionable frameworks, Karpus-Romain will demonstrate how to assess individual strengths, place people in the right roles, and foster a culture of efficiency and engagement.
Attend this session to:
- Learn A Strengths-First Approach: Tools to identify and align individual team strengths with business objectives to drive better outcomes and higher productivity.
- Hear Talent Optimization Strategies: Proven methods for putting the right people in the right roles to reduce burnout and boost engagement.
- Build Efficiency Frameworks: Practical ways to streamline workflows, eliminate bottlenecks, and build a smarter, more agile team.

Jennifer Karpus-Romain
Executive Director | Transportation Marketing & Sales Association
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