
NOV. 11 BLOCK 5 4:00PM - 5:00PM
Shifting Gears from Service to Success: Unlocking Veteran Power in the Supply Chain
PROFESSIONAL DEVELOPMENT HR/TALENT MANAGEMENT LEADERSHIP
About This Session
Join us on Veteran’s Day for this interactive Spark Change Lab Workshop where industry leaders, experts, and veteran advocates will turn challenges into solutions—live. We’ll tackle the barriers veterans face when transitioning from military service into supply chain and transportation careers—and co-create strategies to help them thrive.
Participants will:
- Learn how to harness the discipline, leadership, and problem-solving skills of military veterans to create a competitive advantage.
- Discover practical tools for recruitment, onboarding, and leadership training.
- Gain culture-building strategies to retain and advance veteran talent.
- Walk away withactionable solutions you can implement immediately.
This is your opportunity to connect, innovate, and make a lasting impact—both for your organization and for those who have served.
MEET THE FACILITATORS
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Opening Keynote

Closing Keynote

General Session

Breakout Session

Beth Potratz
President & CEO
Drive My Way
Beth Potratz, Co-Founder and CEO for Drive My Way, has over 20 years of experience. Potratz is an innovative, forward-thinking HR professional who is disrupting truck driver recruiting by treating the driver as a consumer in the employment relationship and making recruiting personal again. Potratz is passionate about helping people find a meaningful career that fits their lifestyle.
Prior to Drive My Way, Potratz built a successful HR consulting practice serving organizations in a variety of industries and held senior positions at Unilever, Rockwell Automation and Helene Curtis.
Potratz earned a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts in Organizational Communication from Loyola University of Chicago. Potratz resides in Cleveland, Ohio and enjoys spending time with family.
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