
NOV. 11 BLOCK 4 2:45PM - 3:45PM
Why They Stay: Employee Retention through Training, Culture and Care
HR/TALENT MANAGEMENT LEADERSHIP OPERATIONS
About This Session
Retention is no longer just a goal, it’s a competitive advantage. In an industry where turnover rates remain high and workforce shortages continue to strain operations, building a workplace culture that values and retains employees—especially women—is essential for long-term success.
This session explores innovative strategies to boost employee retention in the trucking and transportation sector. You’ll hear from female leaders, driver advocates, HR strategists, and executives who have successfully reduced turnover through effective training programs, fostering an inclusive culture, recognizing contributions, and aligning values with action.
Subject matter experts will dig into real-world programs that are working—from flexible scheduling and mentorship to rethinking onboarding and re-entry for returning drivers and office professionals. You’ll gain insights into how small changes can make a big difference, especially for women who face unique challenges in this male-populated industry.
Attend this session to learn:
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Why employees from the C-suite to the driver seat leave, and strategies on how to keep them longer
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Best practices for onboarding, training, career development and engagement – as well as retention measurement and tools to drive improvement
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The importance of compensation, benefits, flexibility, recognition and engagement in retention strategy
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Tips to maximize employee satisfaction, engagement and overall retention before they walk out the door.
MEET THE PANELISTS
Other Amazing Sessions

Opening Keynote

Closing Keynote

General Session

Breakout Session

Jenny Drescher
Partner, Impact Consultant, Humor Engineer
The Boulder Company
Jenny Drescher is an invigorating speaker and coach with a bold, funny style. An accomplished performance improviser, instructional designer, and candid-yet-kind facilitator, she draws out courage and playfulness in her audiences and students.
She holds certifications in coaching, adaptability, emotional intelligence, and other fancy-sounding things. Her gift is helping teams solve their challenges and break out of patterns that keep them stuck so they go after what they want with energy and fun. She used to drive a forklift and still has a love for operating heavy machinery but shifted from operations and distribution to coaching and teaching so she could help people liberate their hidden badass.
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