OCT. 27 BLOCK 3 1:30PM - 2:30PM CORONADO
Becoming Future-Ready: Integrating Innovation for Business Success
OPERATIONS TECHNOLOGY LEADERSHIP
About This Session
The trucking industry is challenged in the current freight economy while also evolving at an unprecedented pace as companies rethink how they operate, compete, and grow. From AI and digital technologies to integrated systems and smarter processes, today's top-performing companies are finding new ways to improve efficiency, enhance the customer experience, and build more resilient operations.
Join executives from the 2026 Top Companies for Women to Work in Trucking as they share how their organizations are turning innovation into measurable business results. You'll gain practical insights into how leading companies are leveraging technology, optimizing systems, and fostering a culture of continuous improvement to stay ahead in an increasingly complex marketplace.
You'll learn how to:
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Discover real-world examples of how leading companies in the trucking industry are using technology, data, and innovation to drive operational excellence.
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Identify practical ways to integrate emerging technologies and smarter systems into your organization—and your own career.
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Gain career advice from industry leaders on developing the skills, mindset, and adaptability needed to become a future-ready professional.
Whether you lead a large organization, manage a small team, or are preparing for your next career move, this session will provide actionable strategies to help you work more efficiently, lead more effectively, and embrace innovation with confidence. You'll leave inspired with ideas you can immediately apply to strengthen your team, advance your career, and help your organization thrive in the future of trucking.
MEET THE PANELISTS
Other Amazing Sessions
Opening Keynote
Closing Keynote
General Session
Breakout Session
FACILITATOR
Brian Everett
Strategy & Content
Women In Trucking Association
With more than 25 years of experience in transportation, warehousing, and logistics, Brian Everett is widely recognized as a leading marketing, communications, and business strategy expert in the industry. As Senior Partner at MindShare Strategies, he provides strategic marketing counsel to key clients and serves as Group Publisher and Editorial Director of Redefining the Road, the official magazine of the Women In Trucking Association, while also advising the association on strategic initiatives.
Previously, Everett spent 10 years leading marketing at C.H. Robinson, helping elevate the company into one of the most recognized brands in third-party logistics. He also served as CEO of the Transportation Marketing & Sales Association for nearly two decades and was Executive Director of NASSTRAC.
A dedicated industry volunteer, Everett has held leadership roles with several transportation and communications organizations and was honored as the youngest recipient of TMSA's Lifetime Achievement Award in recognition of his lasting contributions to the transportation and logistics industry.
Nina Eiland, PHR, SHRM-CP, CPLC, CPHRC
President and Chief People Officer
AMX
Nina Eiland is the President and Chief People Officer of AMX and the author of "Grace and Leadership: A "Nobody’s Guide to Inspired Leadership."
With more than 20 years of experience in human resources, people operations and strategic growth across public and private sectors, Eiland has earned numerous awards for her expertise in people strategies and business operations.
Heidi Ratti, SPHR
Chief Human Resources Officer
RXO
Heidi Ratti builds world-class teams and develops top talent at RXO. Ms. Ratti joined RXO’s predecessor company in 2014, where she was eventually tapped to lead human resources for the North American transportation business. By partnering with key stakeholders and embracing open communication across all levels of the business, she drove up employee engagement and performance to company-high levels. She was later named senior vice president of the company’s largest business unit, overseeing human resources for approximately 21,000 employees.
Ms. Ratti earned her bachelor’s degree in health administration from Eastern Michigan University and is SHRM-SCP certified.
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