In today’s competitive labor market, recruiting talent into the trucking industry is only half the battle; retaining and developing that talent drives long-term success. As companies address workforce shortages, leaders must focus not only on attracting employees, but also on creating workplace cultures, career pathways, and support systems that encourage people to stay and grow.

This session will explore how companies can strengthen both recruiting and retention efforts by aligning hiring strategies with meaningful employee experiences. Leaders in recruiting and talent management will discuss the importance of building inclusive workplace cultures, offering competitive and relevant benefits, creating clear advancement opportunities, and developing programs that support employee engagement, wellness, mentorship, and leadership development.

Attendees will gain insight into how workforce expectations are evolving across generations and why younger professionals increasingly value flexibility, communication, purpose-driven work, recognition, and career growth. The discussion also will examine how companies can improve retention by investing in onboarding, consistent feedback, manager training, and cross-generational mentorship programs that help employees feel connected and supported from day one.

Whether your organization is struggling to fill positions, reduce turnover, or strengthen employee engagement, this session will provide practical ideas and proven strategies for building a workforce that not only joins your company — but chooses to stay.