OCT. 26 BLOCK 2 3:30PM - 4:30PM CORONADO
Innovations to Make the Driver Experience Easier, Safer and More Productive
PROFESSIONAL DRIVER OPERATIONS SAFETY & COMPLIANCE
About This Session
The best fleets understand that supporting professional truck drivers goes far beyond pay and benefits. It means investing in solutions that make every day behind the wheel safer, healthier, more productive and less stressful. This engaging panel will explore innovations, emerging trends, and workplace strategies that are improving the driver experience, from smarter technology and streamlined verification processes to truck parking resources, wellness initiatives and truck cab designs created with women drivers in mind. Attendees will gain practical ideas from organizations developing driver-focused innovations that help reduce daily challenges, enhance well-being, improve efficiency and create a more rewarding career behind the wheel.
MEET THE PANELISTS
Other Amazing Sessions
Opening Keynote
Closing Keynote
General Session
Breakout Session
FACILITATOR
Brian Everett
Strategy & Management
Women In Trucking Association
With more than 25 years of experience in transportation, warehousing, and logistics, Brian Everett is widely recognized as a leading marketing, communications, and business strategy expert in the industry. As Senior Partner at MindShare Strategies, he provides strategic marketing counsel to key clients and serves as Group Publisher and Editorial Director of Redefining the Road, the official magazine of the Women In Trucking Association, while also advising the association on strategic initiatives.
Previously, Everett spent 10 years leading marketing at C.H. Robinson, helping elevate the company into one of the most recognized brands in third-party logistics. He also served as CEO of the Transportation Marketing & Sales Association for nearly two decades and was Executive Director of NASSTRAC.
A dedicated industry volunteer, Everett has held leadership roles with several transportation and communications organizations and was honored as the youngest recipient of TMSA's Lifetime Achievement Award in recognition of his lasting contributions to the transportation and logistics industry.
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