Every September, National Truck Driver Appreciation Week rolls around as a chance to recognize the women and men who keep America moving from behind the wheel. For many companies with for-hire or private fleets across the country, it’s more than just a celebration—it’s an opportunity to show genuine gratitude to the professional drivers who are vital to their operations and the broader economy.
In fact, the Women In Trucking Association (WIT) recently conducted a LinkedIn poll asking followers if they are planning to do something special this year in to recognize truck drivers during National Truck Driver Appreciation Week Sept. 14-20. According to the WIT poll, out of 70-plus responses 56% are planning to do something special this year, including gifts and recognition, to recognize truck drivers. Another 20% say they plan to do something “somewhat special” through small gestures. Another 8% are still unsure.
From coast to coast, organizations in the trucking industry mark the week in creative and heartfelt ways. Major national for-hire carriers such as Schneider, Werner, J.B. Hunt, Knight-Swift, Averitt Express, U.S. Xpress and Wilson Logistics are well-known past participants in driver appreciation events, often hosting terminal cookouts, mailed swag, and virtual ceremonies. Some give out gift bags, custom apparel, or safety bonuses. Many companies also run social media campaigns highlighting their drivers, sharing stories of long hauls, snowy climbs, and family sacrifices.
Others have been known to go the extra mile with raffles, award ceremonies, or even surprise visits from executives at truck stops. Personalized thank-you notes from dispatchers, operations staff, and senior leadership are common and often deeply appreciated.
Some organizations without for-hire or private fleets also get involved – especially if professional truck drivers are important to their businesses. For example, Love’s Travel Stops last year extended the celebration through all of September with perks exclusive to professional drivers that include “Double My Love Rewards” points on in-store merchandise, discounted truck washes, and free driver hats with purchases like gloves or gear. Pilot Flying J has hosted a Road Warrior contest with a grand prize of $25,000, and has offered free drinks (three per week) via the myRewards Plus app for professional drivers.
For professional truck drivers, this week of recognition isn’t just about freebies and food—it’s about feeling seen. Trucking can be a demanding and isolating job, with long hours, time away from loved ones, and little room for error. Acknowledgement during National Truck Driver Appreciation Week reinforces that their hard work is valued and respected.
Many drivers say the week reminds them that they’re more than a number on a route sheet. It boosts morale, strengthens company culture, and fosters loyalty. When companies recognize the people behind the wheel, they help build trust, reduce turnover, and create a more motivated workforce.
Women truck drivers in particular often face unique challenges on the road—ranging from safety and facility access to isolation and work-life balance. Acknowledging those experiences during National Truck Driver Appreciation Week (and beyond) sends a powerful message of respect and inclusion.
Each year, through the Top Companies for Women to Work in Transportation recognition program by Redefining the Road magazine, WIT recognizes companies that go above and beyond becoming an “employer of choice.” Many of those named to the list do specific things to support and celebrate women professional truck drivers, including the following:
While National Truck Driver Appreciation Week shines a spotlight for seven days, the companies that make the biggest impact are those that carry that appreciation throughout the year. Driver recognition programs, flexible scheduling, quality equipment, and open communication go a long way in showing respect long after the celebration ends.
National Truck Driver Appreciation Week is a powerful reminder: without drivers, the supply chain doesn’t move. Honoring professional truck drivers—loudly and often—isn’t just a “feel good” exercise to go through for your workforce, it’s smart business.
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