"Redefining the Road" Magazine

Women In Trucking’s official magazine Redefining the Road (RTR) is an award-winning publication distributed in print to Women In Trucking members and is available in digital format.

Redefining the Road

Reaching more than 16,200 readers who are expressly interested in gender issues in transportation and interests of Women In Trucking, the demographic of our readers are drivers and/or business leaders or small business owners, who are female.

Recognizing Achievements through Women In Trucking’s Top Lists

Nominate an outstanding individual or your company for Women In Trucking’s Top Lists - Top Women To Watch, Top Woman-Owned Business, and Top Companies For Women To Work For – which will be featured in our Redefining the Road magazine.

The industry is paying attention to who is making it on our lists! Raise your visibility, tie your brand to Women In Trucking, and show the world that your staff and your company is making a difference.

Winners have the opportunity to purchase our licensing package with use of a specially-designed logo, receive an award, and have special opportunities to advertise in our magazine. 

Our Editorial Mission

RDR Magazine Mockup
See past issues

Printed three times a year, this 4-color magazine includes a focus on:

  • Emerging trends and business issues impacting transportation, logistics, and supply chain operations
  • The importance of gender diversity in the workplace and the need for more women drivers
  • Best practices in encouraging the employment of women in the trucking industry
  • Promoting the accomplishments of female business leaders and drivers
  • Minimizing obstacles faced by women working in the industry

Advertise with Redefining the Road

This is the ideal way for you to reach this unique market segment — whether you’re trying to build business and drive sales, recruit female drivers, or attach your brand to the important issue of gender diversity in the transportation industry. There are many ad sizes and formats to fit your advertising goals and budget.

Opportunity: As an advertiser, you also have the opportunity to contribute one article per ad placed that will appear on the Women In Trucking Blog (content must be educational). 

2021 Deadlines Edition 1 Edition 2 Edition 3
Advertising Closes Jan. 29 June 4 Sep. 10
Ad Files/Materials Due Feb. 12 June 18 Sep. 17
Publish Date Mar. 19 Aug. 2 Nov. 1

2021 Media Kit

Raise your branding and visibility through advertising and thought leadership in WIT's official magazine RTR.

Download  →

2021 Insertion Order

Complete the form on the next page to get the 2021 "Redefining the Road" Insertion Order delivered to your inbox.

Download the Form →

Advertiser Spotlights

Not only will you be able to tie your brand in support of the WIT mission, but you’ll reach the broad audience of our magazine.

Learn More →

WIT Content Advisory Council

The role of the council is to give guidance and counsel to association in the content of its annual conference and magazine. 

Meet the Team →

Top Awards Recognition

You have the opportunity to nominate organizations and individuals who you believe are worthy of recognition through RTR magazine and the Accelerate! Conference & Expo. 

Learn More →


Need additional assistance or have a question about Redefining the Road Magazine? Please contact Carleen Herndon at (615) 696-1870 or by email.

Email here →