Webinar Series

He’s got a reputation as the “go-to guy” for marketing in the transportation and logistics industry. That’s because he has more than 25 years marketing, communications, and sales experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. As Senior Partner of MindShare Strategies, Everett regularly provides marketing counsel to the firm’s key accounts. He is particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC). Currently, he provides strategic counsel for the Women In Trucking Association.

Jennifer Hedrick, CAE, is the President and Chief Executive Officer of the Women In Trucking Association (WIT). Her responsibilities are to work closely with WIT’s board of directors and staff to oversee initiatives that support WIT’s mission to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by them. 

He’s got a reputation as the “go-to guy” for marketing in the transportation and logistics industry. That’s because he has more than 25 years marketing, communications, and sales experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. As Senior Partner of MindShare Strategies, Everett regularly provides marketing counsel to the firm’s key accounts. He is particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC). Currently, he provides strategic counsel for the Women In Trucking Association, and is Group Publisher/Editorial Director of Redefining the Road (WIT's official magazine) as well as Food Chain Digest and Food For Thought (the official magazine and member e-newsletter, respectively, of Food Shippers of America).

Everett also was Director of Marketing for C.H. Robinson for 10 years, and helped transform this low-profile company to one of the world's most widely known brands in the third-party logistics market when it went public in 1998. He also was CEO of the Transportation Marketing & Sales Association (TMSA) for approximately 20 years, and has provided counsel in business strategy, marketing and sales for leading companies in MindShare Strategies' client portfolio, including Saddle Creek Logistics Services, the American Logistics Aid Network (ALAN), LeSaint Logistics/TAGG Logistics, RWI Logistics/RWI Transportation (part of the Castellini Group of Companies), Satellite Logistics Group, UPS, Line Drive Trucking, and H&M International Transportation, to name a few.

Everett is known to be a “chronic volunteer” in industry associations. He has served on the board of directors for the International Association of Business Communications at the international, regional, and local chapter levels; on the Council of Supply Chain Management Professionals (CSCMP) Twin Cities Roundtable; and was the Chairman of the Transportation Track for a recent Warehousing Education Research Council (WERC) annual conference. In fact, in recognition of his career experiences and passion for industry involvement, Everett was named the youngest recipient of TMSA’s “Lifetime Achievement Award.”

Delphia Howze is the CEO and Founder of D. Howze Solutions, LLC, a D&I consultancy. She is a forward-thinking Human Resources and Diversity & Inclusion (D&I) leader with more than 20 years of successful experience in helping organizations leverage human capital and diversity to create and strengthen inclusive environments. She is often referred to as the Inclusion Strategist!  Her areas of experience and expertise include developing and implementing HR and D&I strategies, training, talent development, mentoring and coaching, leadership development, AAP programs, and immigration petitions.  

As the Chief Inclusion Strategy Officer for the University of Tennessee System, Howze consults and partners with UT’s campuses and institutes to advance efforts to identify and remove social, financial and health disparities that impede diversity, equity, and inclusion. In collaboration with university leadership, Howze works to prioritize diversity and inclusion initiatives. She also serves as a resource to campuses and as a statewide advocate. An HR and D&I leader, Howze has consistently maintained responsibility for working in partnership with senior leaders, key stakeholders, and HR colleagues to shape, develop and deliver HR and D&I strategic plans aligned with organizational priorities. Throughout her career, Howze has enhanced her skills as an HR professional and D&I leader through roles of responsibility held in industries such as retail, banking, energy, trucking and logistics, consulting, and higher education. She serves a Diversity & Inclusion Expertise Panel Member for the Society for Human Resources Management (SHRM) as well as the President for SHRM of Tompkins County. Howze consistently demonstrates her commitment to HR and D&I by serving as a board and trustee member to a variety of organizations. She also works closely with college students as Adjunct Professor teaching HR, D&I, and Business principles. Howze holds a BA from the University of Pittsburgh, an MBA from Point Park University, and Project Management Certification from Villanova University. She maintains PHR certification through HRCI and holds SHRM-CP certification through the Society of Human Resources Management.

Michele Rodgers is the Engineering Section Manager for Peterbilt Motors Company.

Previously, Rodgers was Director of Program Management for Peterbilt, where she had more than twenty years of experience at Peterbilt on the engineering and program management teams and has held several positions of increasing responsibility. She also served as a member of the Peterbilt Women’s Initiative Group (PBWIN) steering committee. PBWIN’s mission is to serve as champions for the empowerment of women at Peterbilt. 

Rodgers holds a Master of Business Administration from the University of North Texas, as well as a Bachelor of Science in Mechanical Engineering from the University of Texas at Arlington. Additionally, she is a licensed professional engineer. Rodgers lives in the Dallas area with her husband and two children and enjoys spending her free time with her family.

Beth Potratz, Co-Founder and CEO for Drive My Way, has over 20 years of experience. Beth is an innovative, forward-thinking HR professional who is disrupting truck driver recruiting by treating the driver as a consumer in the employment relationship and making recruiting personal again. Beth is passionate about helping people find a meaningful career that fits their lifestyle.

Prior to Drive My Way, Beth built a successful HR consulting practice serving organizations in a variety of industries and held senior positions at Unilever, Rockwell Automation and Helene Curtis.

Beth earned a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts in Organizational Communication from Loyola University of Chicago. Beth resides in Cleveland, Ohio and enjoys spending time with family.