Webinar Series

Reading online reviews before a purchase is now second nature, but one of America’s largest and most trafficked industries has been left behind. In this session, we will explore how reviews can revolutionize the logistics industry and teach members best practices on how to request and leverage them. By focusing on a review strategy, members will see an increase in brand loyalty and referrals, and ultimately produce a scalable, affordable user generated content marketing strategy that works. In this webinar, we will discuss:

• The importance of reviews for any business
• Best practices for driving reviews and meeting your customers where they're at
• Why negative reviews are a good thing
• Once you’ve gotten reviews, how can you leverage them as a marketing tool

Having spent six years of her career at the world’s leading B2B review site, G2.com, Clara Flaherty has seen first-hand how reviews can change the trajectory of a company. As Head of Growth at CarrierSource, she is passionate about bringing her extensive knowledge of reviews to the logistics industry, helping small businesses scale quickly, and large businesses increase their brand loyalty. In her free time, Clara likes to sing, run, and explore all the wonderful restaurants Chicago has to offer.

The Women In Trucking Association (WIT) recently announced Jennifer Hedrick, CAE, as the incoming President and CEO of the association. She will be officially taking the reins from Founder Ellen Voie, CAE, on March 16th.

Attend this special WIT webinar in a relaxed, informal “coffee chat” format to get to know our new leader. Ellen will host the webinar during which time you will learn:

• Jennifer’s journey that has led her to this exciting opportunity to lead WIT into the next phase of its development. This includes learning about her personal and professional background and the solid expertise that makes her highly qualified for this position.
• What will be Jennifer’s role and responsibilities as incoming President and CEO?
• How will this leadership transition change WIT’s culture, mission, programs and services – and what will remain the same? In essence, what does this leadership transition mean to WIT’s 8,000 members?
• What has WIT accomplished in the past year and how does our beloved Founder Ellen Voie feel about leaving this legacy? Equally important, what are Ellen’s plans as she leaves her role as President and CEO?