TRACKS
Six Educational Areas of Focus to ensure you receive information most relevant to your career.
Whether you’re in leadership, a rank and file position, operations, recruiting, sales or marketing, you can identify unique opportunities in your daily conversations to use negotiation to advance strategic interests and position your team for success. But it’s critical to realize that negotiation is an art in collaboration, not conflict.
While many people can agree it’s the “right thing to do” to care about creating some kind of DEI initiative in the workplace, there is less understanding on how to do that - especially if you are not in a top leadership role. With the right tools and knowledge base, anyone can become an advocate for a DEI initiative. Learn how in this session.
Whether you’re in a formal professional position involving sales and business development, or in a position requiring strong sales and communication skills, learn how to embrace your power as a woman, beat imposter syndrome, and earn your seat at the table in male-populated industries.
Companies with for-hire or private fleets will be in serious peril unless they refine their driver recruiting strategies that work in a highly competitive environment. That’s why it’s important to put a personal touch on recruiting into what has become a more impersonal process.
Published every year, the WIT Index is the official industry barometer to benchmark and measure each year the percentage of women who make up critical roles in transportation. Find out where our industry stands on the gender diversity front.
From understanding your audience and creating the right messaging and content to leveraging the right channels in the right ways, this dynamic session will cover best practices, tips, and concrete strategies that both individuals and companies as employers can utilize and implement in their career journeys and their recruiting and retention programs.
Learn how Navistar has gotten closer to the voice of the customer (VOC) and best practices to incorporate VOC into the quality function, improvement of quality planning, utilization of qualitative data into actionable results, and more.
In this session, we'll talk about putting the driver's voice at the center of content to impact marketing, and how a great marketing strategy can even resonate throughout a company into recruiting, product development, and more.