Brand New Doll Encourages Girls to Drive Their Own Dreams

by Women In Trucking Staff, on May 30, 2018 9:48:00 PM


HABA and Women In Trucking Launch Empowering Plush Doll

Plover, WI – May 30, 2018 – #WheresClare Clare has arrived! The Women In Trucking Association is excited to announce the arrival of Clare, the truck driver doll. The plush doll was created and produced by HABA USA for the Women In Trucking Association, Inc (WIT).

Clare stands 13” tall and features an official Women in Trucking cap atop a wind-blown blond head of hair. This driven young lady also comes with an “I Heart Trucking” tee, red collar shirt, jeans, and boots. Her package shares the story of her journey into the driver’s seat of her very own 18-wheeler by attending the National Transportation Center in Indianapolis, IN.

The doll is the brainchild of Ellen Voie, founder and CEO of Women In Trucking, a nonprofit group that encourages the employment of women in the trucking industry. The release of this somewhat non-traditional new toy couldn’t be more in line with the current political climate of female empowerment.

“The launch of this doll is a long-time dream come true for me,” says Voie. “The world is wide open for girls today and I’m thrilled to be providing a toy that tells them that whatever they want to be is just great – whether that’s a teacher or an ad exec or a professional driver.”

This spunky trekker will also star in this summer’s “I HEART Trucking” Photo Contest, themed “Clare’s First Road Trip!”. Professional drivers across the country will be submitting photos from the road, featuring Clare, and the winners will be recognized at WIT's Accelerate! Conference & Expo November 12-14 in Dallas, Texas and be featured in Redefining the Road, WIT’s official magazine.

Parents and gift givers can purchase the doll on and at Clare will soon be available at TA/Petro Stopping Centers across the country. 

Follow along with Clare's adventures by searching the hashtag #WheresClare on Twitter, Facebook and LinkedIn!


About Women In Trucking Association, Inc.

Women In Trucking Association, Inc. is a nonprofit association established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as 17 percent of its members are men who support the mission. Women In Trucking is supported by its members and the generosity of Gold Level Partners: Michelin North America, Arrow Truck Sales,Bendix Commercial Vehicle Systems, Daimler Trucks North America, BMO Transportation Finance, Expediter Services, Great Dane, J.B. Hunt Transport, and Walmart. Follow WIT on Twitter, Facebook, or LinkedIn. For more information, visit or call 888-464-9482.

Topics:Women In Trucking

About Women In Trucking

The Women In Trucking Association is a non-profit organization with the mission to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry.

Disclaimer: The views and opinions expressed in articles within the WIT Blog are those of the authors/submitters and do not necessarily reflect the views or positions of the Women In Trucking Association.

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