PRODUCTION REQUIREMENTS

Redefining the Road Magazine

The preferred method for receiving completed digital ad artwork is as a high-quality (300 dpi minimum), press-ready PDF file. Ensure that all fonts have been embedded and all color has been converted to CMYK.

Other acceptable file formats for digital files include high quality EPS, TIF and JPG. All file formats should be compatible with the following software: Adobe CS (InDesign, Illustrator, Photoshop and Acrobat). See deadlines on page 8 of the Media Kit.

Note: Bleeds allowed only on full or 2-page spread ads. “Top List” ads must be vertical format if quarter-page size.

WIT eNews

Banner Advertising

All banner ad sizes: 728x90px

• Top Banner (premier position immediately under masthead)
• Lower Banner (prominent position under top stories)
• Standard Top Banner Ad
• Standard Bottom Banner
  

Email Carleen Herndon materials and your desired URL one week prior to distribution on Wednesdays.

Thought Leadership Feature Article in WIT eNews

In Callout Text Format:

• 5-word headline
• 25-word description
• Featured Image: Same graphic used in thought leadership article (1200x627px)
  (The image will automatically resize to the newsletter dimensions)

Email Carleen Herndon materials one week prior to distribution on Wednesdays.

Content Marketing/Thought Leadership

• 5-10 word headline
• 750+ word article featured on the WIT Blog (this can be an educational bylined column or corporate spotlight)
• Featured Image: 1200x627px
• Company URL to link back to
  

TIP: Whenever possible, if you’re highlighting experiences or perspectives of specific women in your content, make sure to include personal quotes and photos of them. This helps to humanize your content and has been proven to strengthen engagement and effectiveness of content.

Email Carleen Herndon materials two weeks prior to distribution.

Social Media

If your post will be fully hyperlinked, embedded graphics should be 1200x627px to scale correctly.
If your post does not need to be fully hyperlinked, graphics 1080x1080px are accepted.

LinkedIn & Facebook:

• Featured Image: 1200x627px
• Copy: Ideally no more than 60 words
• Desired URL

Twitter:

Dedicated Sponsored Emails

• Provide a clear and concise subject line
• We recommend no more than 150-word body count (IMPORTANT NOTE: Any sponsored content in Dedicated Sponsored Emails that directly recruits professional drivers is strictly prohibited, as direct recruiting practices of drivers among Corporate members is highly discouraged).
• Image files should be provided in .png, .jpg, or .gif format
• Call to action: We recommend 1 or 2 links max
• Maximum email width is 600px wide
• These tags are not allowed in our module: "body", "html", "head"
• Style tags in the email body aren't supported by most email clients. We recommend using inline styles.
• Make sure your layout is responsive, to accommodate readers across phones, tablets, and desktop computers. 
• Your HTML should include a balanced mix of text and images. Emails containing only images will likely end up in Spam folders.

Email HTML file to Brynn Everett  two weeks prior to distribution. She will send you a test version.

Lead Generation Program

You can create your own landing page or if you’d prefer we can. Here’s what is needed for the landing page:

• An effective marketing asset (ideally this will be non-commercial and educational in format to maximize lead generation results). We accept whitepapers, reports, e-books, and other quality lead-generating content. Note: Advertiser must provide, unless you are interested in engaging us in helping to create your marketing asset at an additional cost.
• Marketing assets should be as small as possible. Make sure to compress the downloadable document so it is no larger than 4 MB.

Comprehensive Analytics Report

For any integrated marketing campaigns and/or research projects with a minimum of $5K investment, you will receive a comprehensive analytics report at the completion of the initiative that provides you with key details on the performance of the initiative. If you’re interested in viewing performance and engagement of initiatives on social media prior to the completion of the campaign, we encourage you to view analytics and engagement visible to the general public.