Championing Women Through a New Mission and Vision

As a kid growing up in Maryland, I was fortunate to have a range of mentors throughout my local community in school, church and sports activities. 

One such mentor was a teacher in my high school who advised several of my classmates and me on having a mission and vision for ourselves and the importance of being purposeful in our high school journey and as we prepared for the future. 

It was advice I have never forgotten, particularly the concept of being mission-focused and letting that drive your goals. 

At Women In Trucking we are always thinking about our mission. It is the north star that guides what we do as an organization–from the people who we serve, to what we offer as an organization to our members and beyond. 

Each year, the WIT leadership, including Board, Partners, and staff, participate in strategic planning. Throughout the past year we have been considering the questions of who we are as an organization, who we want to be, and who we serve. 

These questions were crucial in planning the short and long-term strategic goals for the organization and allowed us to focus very closely on the mission of Women In Trucking. 

We determined that we could hone our mission to better reflect what we do as an organization, including the immediate impact we continue to seek for our members and the trucking profession at large. 

The updated mission is: 

Mission: Champion the employment and advancement of women in trucking, foster connections, and recognize achievements. 

Additionally, we developed a vision statement, which reflects the longer-term goals of the organization. 

Vision: To build a future in trucking where women are represented and empowered—driving lasting impact across the industry. 

I’m grateful for the leadership of the WIT Board and their initiative for the organization. The clarity in mission and vision will allow WIT to continue to grow into the future, and maintain our long-term purpose of championing women, developing connections, and celebrating successes both now and in the years to come. 

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