Women In Trucking Blog / Sales & Marketing

by Michele Wade, on Nov 24, 2020 11:15:22 AM

What specific challenges are sales professionals facing? Redefining the Road Magazine recently connected with two sales executives who are WIT members to discuss the current sales environment (virtually, of course) …

Read Story
Topics:Sales & MarketingRedefining The Road Magazine

by Michele Wade, on Mar 10, 2020 10:24:00 AM

More than 60,000 new drivers are needed, according to the American Trucking Associations. And with the driver turnover rate at approximately 87 percent, fleets are struggling to hold onto the …

Read Story
Topics:LeadershipHuman ResourcesSales & MarketingRedefining The Road Magazine

by Michele Wade, on Jan 6, 2020 3:06:00 PM

Planning a marketing campaign of your own? Connect more effectively with a female audience by utilizing these strategies: 1. Don’t use the same messaging that you use for men. Women …

Read Story
Topics:Sales & MarketingRedefining The Road Magazine

by Aggie Alvarez, on Mar 13, 2019 3:28:00 PM

If classic movies like Glengarry Glen Ross (1992), Tin Men (1987), Used Cars (1980)—or more recent hits like Wolf of Wall Street (2013)—have taught us anything, it’s that sales is …

Read Story
Topics:Human ResourcesSales & Marketing

by Ellen Voie, on Sep 7, 2016 6:11:00 PM

An excerpt from a 1943 transportation magazine has circulated throughout the industry. It has been verified as a true reprint by Snopes, which claims the author is L.H. Sanders, who wrote …

Read Story
Topics:Human ResourcesSales & MarketingEllen's Blog

About Women In Trucking

The Women In Trucking Association is a non-profit organization with the mission to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry.

Subscribe to Updates