Women in Trucking Blog / Sales & Marketing

by Michele Wade, on Mar 10, 2020 10:24:00 AM

More than 60,000 new drivers are needed, according to the American Trucking Associations. And with the driver turnover rate at approximately 87 percent, fleets are struggling to hold onto the …

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Topics:LeadershipHuman ResourcesSales & MarketingRedefining The Road Magazine

by Michele Wade, on Jan 6, 2020 3:06:00 PM

Planning a marketing campaign of your own? Connect more effectively with a female audience by utilizing these strategies: 1. Don’t use the same messaging that you use for men. Women …

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Topics:Sales & MarketingRedefining The Road Magazine

by Aggie Alvarez, on Mar 13, 2019 3:28:00 PM

If classic movies like Glengarry Glen Ross (1992), Tin Men (1987), Used Cars (1980)—or more recent hits like Wolf of Wall Street (2013)—have taught us anything, it’s that sales is …

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Topics:Human ResourcesSales & Marketing

by Ellen Voie, on Sep 7, 2016 6:11:00 PM

An excerpt from a 1943 transportation magazine has circulated throughout the industry. It has been verified as a true reprint by Snopes, which claims the author is L.H. Sanders, who wrote …

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Topics:Human ResourcesSales & MarketingEllen's Blog