He’s got a reputation as the “go-to guy” for marketing in the transportation and logistics industry. That’s because he has more than 25 years marketing, communications, and sales experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. As Senior Partner of MindShare Strategies, Everett regularly provides marketing counsel to the firm’s key accounts. He is particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC). Currently, he provides strategic counsel for the Women In Trucking Association, and is Group Publisher/Editorial Director of Redefining the Road (WIT's official magazine) as well as Food Chain Digest and Food For Thought (the official magazine and member e-newsletter, respectively, of Food Shippers of America). Everett also was Director of Marketing for C.H. Robinson for 10 years, and helped transform this low-profile company to one of the world's most widely known brands in the third-party logistics market when it went public in 1998. He also was CEO of the Transportation Marketing & Sales Association (TMSA) for approximately 20 years, and has provided counsel in business strategy, marketing and sales for leading companies in MindShare Strategies' client portfolio, including Saddle Creek Logistics Services, the American Logistics Aid Network (ALAN), LeSaint Logistics/TAGG Logistics, RWI Logistics/RWI Transportation (part of the Castellini Group of Companies), Satellite Logistics Group, UPS, Line Drive Trucking, and H&M International Transportation, to name a few. Everett is known to be a “chronic volunteer” in industry associations. He has served on the board of directors for the International Association of Business Communications at the international, regional, and local chapter levels; on the Council of Supply Chain Management Professionals (CSCMP) Twin Cities Roundtable; and was the Chairman of the Transportation Track for a recent Warehousing Education Research Council (WERC) annual conference. In fact, in recognition of his career experiences and passion for industry involvement, Everett was named the youngest recipient of TMSA’s “Lifetime Achievement Award.”
Recent Posts by Brian Everett:
by Brian Everett, on Apr 14, 2025 3:21:00 PM
Professional truck drivers are the unsung heroes of modern commerce—delivering goods and materials that sustain our lives, ranging from food and clothing to medical supplies and fuel. Yet, despite their …
Read Storyby Brian Everett, on Mar 25, 2025 4:04:34 PM
What does it take for women to succeed in the workplace? The answer to this question depends upon many primary factors, including your career goals, aspirations and motivations, and overall …
Read Storyby Brian Everett, on Mar 4, 2025 9:27:49 AM
A strong strategic plan provides a roadmap for achieving an industry association’s vision and objectives. The active participation of a board of directors in this process is essential for ensuring …
Read Storyby Brian Everett, on Mar 3, 2025 9:55:19 AM
While the trucking industry has long been heavily populated by men, there have been determined, innovative and trailblazing women who have broken barriers. Through their efforts, they have proven their …
Read Storyby Brian Everett, on Mar 3, 2025 9:36:06 AM
Arrow Truck Sales was named a 2024 Top Company for Women to Work in Transportation. Pictured here is WIT President & CEO Jennifer Hedrick, CAE, with Jim Taber (far left) …
Read Storyby Brian Everett, on Feb 24, 2025 12:59:34 PM
Every year, Black History Month is an occasion to celebrate the contributions of so many Black Americans who have indelibly shaped our nation’s history. Black Americans have been among the …
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